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Top 15 Tips For Increasing Profit At Charity Auctions

Posted September 15th, 2014 in Bidder Tips and tagged , , , by Valerie

Charity AuctionPhoto credit: Frank Wales / Foter / CC BY-SA

Charity auctions are a great way to get people involved and raise money for a cause. It can be tricky to know what’s important and where to start. Here are a few helpful tips to keep in mind while you’re getting started:

1. You should worry more about who is in attendance than what the auction looks like.

2. Hire a professional auctioneer. A pro knows how to get attention, play up items and be an entertainer.

3. Look into professional ringmen. This people can encourage some competition and auctioneer Jay Litchfield says they put the “zing in raising money.”

4. Advertising is very important. Promote the event publically as well as mailing some invitations.

5. Promote the items at the auction. Have a detailed list of items that will be available.

6. Experiences or unique value items sell the best. Experiences can be priceless.

7. Display all items being sold. The better the display, the more someone is willing to pay.

8. Do not set values. If a price is printed in a program bidding, you must stop there.

9. Lighting matters, but not on the items. Kill the spotlights.

10. Rent a quality sound system, everyone should be able to hear the auctioneer.

11. Hold a plea or gift and silent auction after the auction. People may still have money to spend.

12. The live auction should be a crescendo, have the highest/most popular items three-fourths in.

13. Watch the timing of your event.

14. Reserve prices are for the auctioneers eyes only, never print them.

15. A professional auctioneer doesn’t need a script, they’ll be funnies without one.

Do some research and ask around, you’ll figure out area that you should invest in, as well as some places it’s okay to cut corners. It’s always great to get schools and families involved. Additional tips can be found here.